By application only · 12 month coaching program

Dissertation.

A full year. Fully committed. The deepest work 3GD does.

Not a website build. Not a retainer. A twelve month coaching program for you, your business, and the systems running both. One operating system you own at the end.

From $36,000 · Two Paths Applications Open
The Real Reason Businesses Stall

The strategy is not the problem. You are.

You are working harder than ever and still running in place. The website is fine. The offer is good. Something is still stuck.

The block is almost never the marketing. It is the patterns driving your decisions and the blind spots no agency will name. Dissertation makes it the job.

What most programs miss
They fix the visible problem and leave the invisible one running.
What Dissertation does
We work the whole system, from the inside out, for a full year.
Who This Is For

Performing on the outside. Running on empty inside.

You look successful on paper and still feel something is misaligned.
Your own patterns are driving decisions you cannot fully explain.
You have tried strategy, tools, and hires. The problem keeps following you.
You want your brand, offers, operations, and identity finally in the same room.
You want partners in the work, not consultants who hand you a deck.
You want to graduate owning the playbook.
And who it is not for
Not a fit if you want someone to do the inner work for you, are not ready to look honestly at your own patterns, or need results in thirty days.
Why A Coach

Half of businesses do not reach year five. Mentored ones do better.

20.4%

of businesses close in their first year.

U.S. Bureau of Labor Statistics, 2024 data, via SCORE

50.6%

are still open after five years.

U.S. Bureau of Labor Statistics, 2024 data, via SCORE

70%

of mentored small businesses survived more than five years, double the rate of those without a mentor.

The UPS Store survey, cited by the U.S. Small Business Administration, 2019

A link, not a guarantee. The 70% figure is about mentoring, and your result depends on the work you put in.

The Framework

The Syllabus.

Your nervous system runs your business. The Syllabus follows the four phases of the Mind.Body.Soul™ method Rachel built, across seven Pulses. Tap a phase to see its months.

Before Month OneThe Permission Slip and The Entrance Exam set the baseline.
What The Year Actually Looks Like

Not a course. Not a call series. A partnership, worked monthly.

Every month moves the same three ways, so you always know what it asks of you.

Every Month
The Working Session
A session with Rachel. The focus for the month, worked against your business and where you actually are right now.
Every Month
Applied Work
Between sessions, 3GD builds the work into your brand, offers, or operations. Done for you, not homework.
Every Month
The Debrief
A short written summary of what moved and what is next. Every debrief feeds The Diploma.

Some months add a milestone, like the VIP Day or the Photoshoot.

How We Measure The Year

Two exams, one transformation.

The same assessment at the start and the end, so the change is measured, not assumed.

At the start · Q1
The Entrance Exam
A full diagnostic across all seven Pulses at intake. It maps where you are and sets the baseline for the year.
At the close · Q4
The Final Exam
The same diagnostic at graduation. Side by side with the Entrance Exam, it shows how far you moved, Pulse by Pulse.

The difference between them is your year, on the record.

The Completion Deliverable

The Diploma.

Dissertation ends with The Diploma, a strategic document that captures every move across the year and why it mattered. You graduate owning the playbook.

  • The Final Exam Results Your seven Pulse re-assessment against the Entrance Exam baseline.
  • Twelve Month Growth Summary Performance, revenue, and campaign results for the year.
  • The Digital Asset Library Every brand asset, photo, and creative file from the year, organized and handed over.
  • Forward Strategy Roadmap The next twelve months, mapped from your actual year.
The Investment

Built for one year. Reserved for the ready.

Path One
Dissertation
From $36,000
Per year · $3,000 a month for 12 months
  • The full Syllabus, seven Pulses across four phases
  • A monthly working session with Rachel, plus applied work from 3GD
  • The VIP Day and the Photoshoot
  • The Entrance Exam and the Final Exam
  • The Diploma
  • No site Build included
Path Two
Dissertation, Plus Build
From $42,000
Per year · Dissertation plus your Build
  • Everything in Path One
  • A full site Build, folded into the Integration phase
  • Build scoped to Show and Tell, Commencement, or Open House
  • One agreement, one year, one team

The final number is confirmed in a real conversation, scoped to what your business needs. Pay in full or monthly. Twelve month agreement, both partners in the work.

Most agencies sell you a site and call it done. We sell you a partnership. The difference shows up in month three, month twelve, month thirty-six.
Ben & Rachel · Two partners, one promise
The Honest Answers

Common questions, real answers.

A Program is ongoing monthly support after launch. Dissertation is a twelve month coaching program for the owner and the business together, built on The Syllabus. It goes deeper than any retainer, into the patterns and systems running underneath the work.

Both partners are in the work directly, so we only accept owners we can run at full depth and who are ready to commit to the whole year. The application and a real conversation tell both sides if the fit is right.

Our framework: seven Pulses worked in sequence across four phases: Awareness, Alignment, Integration, and Transformation. Each Pulse is a zone where stress builds and performance breaks down. The sequence follows how the nervous system settles, so the architecture repeats while the result is individual.

The same seven Pulse assessment at the start and the end. The Entrance Exam sets your baseline. The Final Exam shows how far you moved.

Yes. A full site Build can sit inside the year, priced on the same tiers as everywhere else at 3GD and placed in the phase where it does the most good. Not every business needs one, so it is a separate path.

Dissertation and Dissertation plus Build each start at a clear price. The final number is confirmed in a real conversation, scoped to your business, not guessed.

Apply, then have a real conversation with us. If the fit is right, you take the Entrance Exam and the year begins. If not, we say so and point you to the Program that does fit.

By application · Applications open

Two partners.
One real conversation.

No sales pitch.

Ready for the deepest work we do? Apply, or book a Roll Call if you would like to learn more first.