Proof over
promises.
Real work for real founder-led businesses. The Yearbook is where we keep every project we have shipped and every client we have shown up for.
A small, growing class.
We take a limited number of new clients each quarter so every project gets the attention it deserves. This is the current class. Each one is a different world, proof that the system works across industries, not just one.
Rachel Lee, INC.
Yoga Therapy
therachellee.com
3rd Grade Digital
Growth Agency
3gd.agency
Ben & Rachel
Rhynehaus
rhynehaus.com
Connection & Belonging
Therapy
loveheals.life
Growth spurt.
Every entry is grouped by where the business started. Transfer Students came in with a live website. Homeschooled had a presence somewhere and no real site. New Kids started with nothing at all. If the before is rough, that is the point. Growth reads honest when the starting line is honest too.
Transfer Students
Arrived with a live website that was not working for them. Both of these needed a new name as well as a new site.
Connection and Belonging Therapy, Class of 2026
Chicago mental health practice. Full rebrand and platform move, rebuilt around a kintsugi direction in espresso and antique gold.
Live · loveheals.life
Activities Full rebrand from cb-therapy.com to loveheals.life, WordPress to Squarespace migration, kintsugi brand direction, full mobile rebuild, Calendly booking, TherapyPortal client portal, contrast and CTA repair across every page.
Rachel Lee, INC., Class of 2026
Yoga therapy, somatic work, and Ayurveda. Came in as a page inside a studio brand that no longer exists. Left as a personal brand with its own name, its own voice, and a signature wordmark.
Live · therachellee.com
Activities Separation from the Nurtured Soul Studios brand, new name and domain, signature wordmark, custom Squarespace build, editorial typography system, service page architecture, lead magnet and booking flow.
Homeschooled
Arrived with a social or platform presence and no real website.
Enrolled and building.
This seat belongs to a business that came to us with a following and no website of its own. The entry goes live the day the build ships and the client says yes to being named here. We do not publish anyone before that.
New Kids
Arrived with nothing at all. No website, no screenshot, blank page, day one.
3rd Grade Digital, Class of 2026
Our own shop, built on the exact system we sell. If we would not build it for ourselves, we would not build it for you.
Live · 3gd.agencyActivities Full brand system, custom multi page build, Pop Quiz lead capture, CRM and pipeline architecture, automation chain, SEO foundation, analytics and Search Console.
Rhynehaus, Class of 2026
Creative ecommerce. Quarterly drops of apparel, art, and music, built for the collector and the fan. Proof we build a store as well as we build a service brand.
Launching · rhynehaus.comActivities Brand system from scratch, ecommerce architecture, product and collection structure, drop schedule, checkout and fulfillment setup, custom Squarespace build.
The Standard.
Not every project makes the Yearbook. The work we publish is the work we are proud of, for clients who showed up as partners. The Standard is what we measure every potential entry against before it goes on the page.
- Founder-led business where the owner is the brand
- Real partnership through the full project
- Custom design, not a template
- Mobile-first build, every page
- Client signed off on public publication
- Work we would show to the next client without changing a thing
Every Yearbook entry includes this.
The work in the Yearbook is varied by industry, scale, and style. The foundation underneath every single project is the same. These are the things you can count on, every time.
Every project in the Yearbook started with the same conversation, and the same promise. You are not hiring a vendor. You are hiring a partnership.
Common questions, real answers.
Why is the Yearbook so small?
Because we are intentionally small. We take a limited number of new clients each quarter so every project gets both partners, both opinions, and both sets of hands. The Yearbook grows by 1 to 2 projects every quarter, not 10. Quality over volume, every quarter.
Can I see live work, not just case studies?
Yes. Every live project in the Yearbook links to the actual site, not a screenshot or a write-up. Rachel Lee, INC. is live at therachellee.com today. Other projects link out as they launch. Real proof, in production.
Why is Rachel's own site in your Yearbook?
Because it is real 3GD work, full stop. We built therachellee.com using the same process we use for every client. It is also our oldest proof point that we will not ask anyone to do something we have not done ourselves. We disclose it openly so you can judge the work on its merits.
Can I talk to a current client before signing?
Yes, with their permission. Once your Office Hours conversation is far enough along, we are happy to connect you with a current client in your space or stage. We will only do it after asking them first, and only when it makes sense for both sides.
Do you take case studies in industries outside your niche?
Sometimes. Our core niche is founder-led businesses where the owner is the brand. Most of our work lives in health and wellness, trades and home services, athletic and performance, real estate, pet services, and food. We have done work outside these lanes when the founder fit is strong. Ben & Rachel decide together, every time.
What does it take to be in the next Yearbook entry?
Be a founder-led business where the owner is the brand. Be ready to invest in real work, not the cheapest option. Be willing to show up for the Office Hours conversation honestly. If those three things are true, we will tell you in Office Hours whether 3GD is the right partner for what you are building.
Two partners.
One real conversation.
If your project should be the next entry in the Yearbook, here is where the conversation starts. Take the Pop Quiz, then we will talk.
Ready to Partner?