Proof over
promises.
We opened in July 2026. The Yearbook is where we keep every project we have shipped and every client we have shown up for, starting with the first.
We are new. The experience is not.
3rd Grade Digital opened in July 2026. Every project in this Yearbook is one of our first, and we show you the real starting line of each one. What you hire is two working professionals who have run projects for a long time.
Rachel spent 25 years as a technical program manager at companies like Microsoft, Expedia, and Chase. Your build runs on that discipline: a plan, a schedule, and clear updates.
Rachel builds it. Ben runs the conversation and keeps the project moving. You are never handed off to a stranger.
We show the real before, even when it is rough, and we add proof as it is earned. Nothing here is a mockup.
- July 2026Doors open
- Class of 2026First projects shipped, shown with real befores
- NextYour project
A small, growing class.
We are new, so the class is small on purpose. Every project gets Rachel on the build and Ben on the relationship. This is the current class, and each one is a different kind of business.
Rachel Lee, INC.
Yoga Therapy
therachellee.com
3rd Grade Digital
Growth Agency
3gd.agency
Connection & Belonging
Therapy
loveheals.life
Growth spurt.
Every entry is grouped by where the business started. Transfer Students came in with a live website. Homeschooled had a presence somewhere and no real site. If the before is rough, that is the point. Growth reads honest when the starting line is honest too.
Transfer Students
Arrived with a live website that was not working for them. Both of these needed a new name as well as a new site.
Drag the handle, or tap Before and After.
Connection and Belonging Therapy, Class of 2026
Chicago mental health practice. Full rebrand and platform move, rebuilt around a kintsugi direction in espresso and antique gold.
Live · loveheals.life
What changedOne new name, one new brand, and a site that now books clients through Calendly and links to the client portal.
Activities Full rebrand from cb-therapy.com to loveheals.life, WordPress to Squarespace migration, kintsugi brand direction, full mobile rebuild, Calendly booking, TherapyPortal client portal, contrast and CTA repair across every page.
Drag the handle, or tap Before and After.
Rachel Lee, INC., Class of 2026
Yoga therapy, somatic work, and Ayurveda. Came in as a page inside a studio brand that no longer exists. Left as a personal brand with its own name, its own voice, and a signature wordmark.
Live · therachellee.com
What changedFrom a page inside a studio brand to a personal brand with its own name, voice, wordmark, and booking flow.
Activities Separation from the Nurtured Soul Studios brand, new name and domain, signature wordmark, custom Squarespace build, editorial typography system, service page architecture, lead magnet and booking flow.
Homeschooled
Arrived with a social or platform presence and no real website.
Enrolled and building.
This seat belongs to a business that came to us with a following and no website of its own. The entry goes live the day the build ships and the client says yes to being named here. We do not publish anyone before that.
The Standard.
Not every project makes the Yearbook. The work we publish is the work we are proud of, for clients who showed up as partners. The Standard is what we measure every potential entry against before it goes on the page.
- Founder-led business where the owner is the brand
- Real partnership through the full project
- Custom design, not a template
- Mobile-first build, every page
- Client signed off on public publication
- Work we would show to the next client without changing a thing
Every Yearbook entry includes this.
The work in the Yearbook is varied by industry, scale, and style. The foundation underneath every single project is the same. These are the things you can count on, every time.
Every project in the Yearbook started with the same conversation, and the same promise. You are not hiring a vendor. You are hiring a partnership.
Common questions, real answers.
We are new as an agency, not new at the work. Rachel spent 25 years as a technical program manager at Microsoft, Expedia, and Chase, and Ben is a corporate project manager and account executive. Ask us anything at Roll Call, including what we have not done yet.
We opened in July 2026 and keep the class small on purpose, so every project gets both partners. The Yearbook grows as we do, one real project at a time.
Yes. Every live project links to the actual site. Rachel Lee, INC. is live at therachellee.com and Connection and Belonging Therapy is live at loveheals.life.
Because it is real work. Rachel built it with the same process we use for every client, and it is her own business. We say so openly so you can judge it on its merits.
Yes, with their permission. Once your Roll Call is far enough along, we will ask a current client first and connect you only if it makes sense for both sides.
Be a founder-led business where the owner is the brand, be ready to invest in real work, and be honest at Roll Call. If those are true, we will tell you there whether 3GD is the right partner.
Two partners.
One real conversation.
We are new, so your project gets both partners. If it should be the next entry in the Yearbook, here is where the conversation starts. Take the Pop Quiz, then we will talk.
Ready to Partner?