Field Day
Your call.
Everything that lives outside a Build or a Program. SEO, paid ads, content, and the Recess Add-on. Pick what your business actually needs, leave the rest.
Outside the curriculum.
Not every business needs everything. Field Day is the place where you grab exactly what your business needs right now, and leave the rest. Standalone or stacked, monthly or one-time, the work is the same craft as a Build.
What do you want more of?
Tap what sounds like you. We add it up as you go. A guide, not a quote.
2 of 4 picked
per month, month to month
$1,500 + $850 = $2,350
Not sure yet? Take the Pop Quiz and we will tell you what we see.
SEO
Get found by the people already looking for what you do.
- Keyword strategy and research
- On-page SEO across every page
- Technical SEO audit and fixes
- Local SEO setup and citations
- Backlink monitoring
- Monthly performance reporting
Paid Ads
Run the meter only when you want it to run.
- Google or Meta campaign setup
- Creative direction and copy
- Audience targeting and segmentation
- Monthly campaign tuning and refinement
- Conversion tracking setup
- Monthly performance reporting
Content
Words that sound like you, written by someone who gets it.
- Blog posts, 2 per month standard
- Landing page copy
- Email campaign content
- Social caption writing
- Voice and brand alignment
- SEO-ready formatting
Recess.
Recess is the small ongoing work that keeps your site current between bigger campaigns. Conversion tweaks. A/B tests. Content refreshes. Page speed audits. The stuff that compounds quietly, that most agencies will not bother with because the line items are too small.
- Monthly conversion review
- A/B testing on key pages
- Quarterly content refreshes
- Page speed and Core Web Vitals audits
- Quick-turn copy and image swaps
- Recess Pass credits accumulate for bigger projects
What lives outside Field Day.
There are services we do not offer, and we will tell you straight rather than pretend we can do everything. If you need one of these, we will point you to a partner we trust.
- Enterprise-level SEO campaigns at scale
- Television or radio advertising
- Public relations and media outreach
- Influencer marketing and partnerships
- White-label work under another brand
- Long retainers for one-time projects
- Crypto, gambling, or adult industry work
- Reputation management and review removal
We only sell what your business actually needs. If we do not think SEO will move the needle for you, we will tell you, even when it costs us the sale.
Common questions, real answers.
No. Field Day services stand alone. We work with your existing site or platform.
No. Every service is month to month and can be paused or cancelled with 30 days notice. SEO takes 3 to 6 months to show results, and we tell you that up front. Recess needs an active Honor Roll or Valedictorian Program.
Ben & Rachel run them directly, with help from trusted specialists when a campaign needs deeper platform expertise. You always know who is touching your account, and we never offshore your work.
We will tell you. After 3 months we either see early signal or we talk honestly about whether SEO is the right channel. We will not keep billing you for work that is not working.
Yes. Hall Pass, Honor Roll, and Valedictorian clients can add any Field Day service at the same rate. Honor Roll and Valedictorian also get Recess at $500 a month.
Every business needs a different amount of work. From is the starting point for each event. You get a real, specific number after Roll Call, not a guess.
Two partners.
One real conversation.
Tell us what you actually need. We will tell you honestly what will move the needle and what will not.