Built on trust since day one

Two partners.
One real conversation.
No sales pitch.

We build digital systems for founder-led businesses where the owner is the brand. Forty plus years of friendship. The corporate chops, without the bureaucratic bullshit.

40+
Years of trust
2
Partners. No handoffs.
25 yrs
Corporate experience
0
Scope creep tolerated
BuildsΒ· Field Day SprintsΒ· Monthly ProgramsΒ· Custom SquarespaceΒ· Email CampaignsΒ· Social StrategyΒ· SEO FoundationsΒ· Brand CleanupΒ· Founder LedΒ· Built on TrustΒ· BuildsΒ· Field Day SprintsΒ· Monthly ProgramsΒ· Custom SquarespaceΒ· Email CampaignsΒ· Social StrategyΒ· SEO FoundationsΒ· Brand CleanupΒ· Founder LedΒ· Built on TrustΒ·

Section 01 Β· About

Not an agency.
A partnership.

Most agencies have a revolving door of account managers. We have been the same two people for forty plus years.

B
Business Development Β· PM

Ben

Partner to clients Β· Steady hand Β· The face of 3GD

Corporate project manager and account executive
Runs every discovery call and client pitch
Primary contact for every active client
CrossFitter and athlete Β· Dad to a teenage daughter
Network activator for referrals and connections
R
Technical Director Β· Build

Rachel

Builder Β· Strategist Β· Yoga therapist

Twenty five years corporate TPM at Microsoft, Expedia, and Chase
Squarespace expert with deep custom CSS and integrations
Copywriter on every project, every first draft
Certified yoga therapist with masters in yoga therapy and Ayurvedic Medicine
Former semi-pro athlete Β· Dog mom to City

You are not hiring a vendor. You are hiring a partnership that has been built, tested, and trusted since the third grade.

Section 03 Β· Who We Serve

Founder-led.
Owner is the brand.

We work with business owners who are exceptional at what they do and invisible online. You built this with your hands. We make sure the internet knows it.

01

Health and Wellness

Yoga studios, therapists, wellness coaches, practitioners. Rachel speaks this language from the inside.

02

Trades and Home Services

Painters, contractors, landscapers, specialty home services. Ben walks into any shop and has that conversation.

03

Athletic and Performance

Personal trainers, gyms, sports coaches, performance studios. Ben & Rachel are both athletes.

04

Real Estate

Agents, brokers, boutique realty offices. The agent is the brand.

05

Pet Services

Groomers, trainers, dog walkers, boutique vet practices. Local trust is the whole business.

06

Food

Restaurants, cafes, caterers, food makers. The chef is the draw.

Section 04 Β· Yearbook

Proof over
promises.

Real work for real founder-led businesses. The Yearbook is where we keep every project we have shipped.

Rachel Lee, INC.

Yoga Therapy

therachellee.com

Live

Rachel Lee, INC.

therachellee.com β†’

Yoga therapy personal brand. Custom Squarespace with deep plum palette and editorial serif typography. Our own proof of wellness niche credibility.

3rd Grade Digital

Growth Agency

3gd.agency

Live

3rd Grade Digital

3gd.agency β†’

Our own shop. Built on the same system we use for every client: custom Squarespace, full BEDS treatment, every section hand-coded. If we would not build it for ourselves, we would not build it for you.

Ben & Rachel

Rhynehaus

rhynehaus.com

Launching

Rhynehaus

rhynehaus.com β†’

Our own creative ecommerce project. Quarterly drops of apparel, art, and music, built for the collector and the fan. Proof that we can build a full ecommerce experience as well as a service brand.

Connection & Belonging

Therapy

loveheals.life

Live

Connection and Belonging Therapy

loveheals.life β†’

Full WordPress to Squarespace migration for a Chicago mental health practice. Kintsugi-inspired brand in deep espresso and antique gold. Calendly integration and TherapyPortal client portal. Our first paying client.

Section 05 Β· How It Works

Simple.
Structured. No surprises.

Click any step to see what it actually means.

1

Pop Quiz

Free audit of your digital presence

Tap to learn more

2

Office Hours

30 minutes with Ben

Tap to learn more

3

Proposal

Scope and price within 48 hours

Tap to learn more

4

Permission Slip

Sign the SOW, deposit clears

Tap to learn more

5

Build

Rachel builds, you review

Tap to learn more

6

Class Dismissed

Site goes live, Yearbook entry added

Tap to learn more

Step 01 Β· Pop Quiz

A free audit of your digital presence.

No obligation, no sales pitch. We review your website, social, and Google Business profile, and tell you exactly what we see. Most prospects get something useful back even if they never hire us. Takes about 20 minutes on our end, delivered to you within 48 hours.

Step 02 Β· Office Hours

Thirty minutes with Ben.

A real conversation about your business, your goals, and your budget. No deck, no pressure, no awkward closing techniques. Ben asks questions. You answer the ones you want to. We figure out together if we are a fit.

Step 03 Β· Proposal

Scope and price in writing, in 48 hours.

After Office Hours, Rachel builds your proposal. Exact deliverables, exact price, exact timeline. No vague "starting at" language. No surprise line items. You either say yes, say no, or come back with questions.

Step 04 Β· Permission Slip

Sign the SOW, deposit clears.

Statement of Work signed electronically. Fifty percent deposit clears via Stripe. You fill out the Permission Slip questionnaire so we have everything we need before kickoff. Work does not begin until all three are in.

Step 05 Β· Build

Rachel builds. You review.

Rachel runs the build with full project management discipline from her TPM background. Two rounds of revisions are included. You see progress at clear milestones, not weekly status updates that say nothing. Ben stays in the loop as your primary contact.

Step 06 Β· Class Dismissed

Site goes live.

Final payment clears. Site launches. Your project goes into the Yearbook with your permission. You get a 60 to 90 day support window for any small issues. From here, we either part as friends or you move into a monthly Program with us.

LET'S GO
Start Here

You built this with your hands.
We will tell you what is broken.

Take the Pop Quiz. We will audit your digital presence and tell you exactly what we see. Free. No obligation. No sales pitch. Just two partners with fresh eyes on your business.

Take the Pop Quiz